Houston, We Have a Public Cloud Problem
November 12, 2021 | 5 min. read
Nice to meet you all. I’m Ido Livneh, VP, Product at Laminar. I have been spending most of my time this year speaking with CISOs, CDOs (Chief Data Officers) and data protection leaders about their challenges in protecting data in modern public cloud environments, and I found some common themes that almost everyone is struggling with.a. The central issue reminds me of the Apollo 13 line, “Houston, we have a problem.” In this case, it’s data protection in the public cloud. Old workflows and solutions just don’t cut it anymore as the environment has changed.This key challenge led us to focus on an extremely valuable and novel solution for our customers.
We have benefited tremendously from our investor Insight Partners’ program — Insight IGNITE — which introduced us to hundreds of security and data protection decision makers. Speaking with these experts allowed us to validate the problem and solution. To perfect the product market fit, we wanted to utilize research and verification — not haphazard guessing. Which fits so well with another Apollo 13 quote by fight controller Gene Kranz, “Let’s work the problem, people, Let’s not make things worse by guessing.”
“Let’s work the problem ,people, let’s not make things worse by guessing”
Gene Kranz, flight controller, Apollo 13
Enterprises now put data at the center of innovation. They understand that it is a key asset and a source of differentiation. They democratize it to unleash its full potential and make it accessible for developers and data scientists. Today, innovation happens in the cloud, and new applications run on cloud infrastructure.
This cloud transformation is great for the business, but it also introduces significant changes to cybersecurity risks, workflows, and acceptable solutions. Recently, a train of Cloud Security Posture Management (CSPM) solutions addressed these changes for the actual infrastructure, the VMs, the boxes, etc. However, overwhelmingly, we found that data protection teams were left behind. The solutions they use and the manual processes they follow haven’t adjusted to this new environment, which makes their work much more challenging than ever before. Most data protection teams are blind to what sensitive data they have in the public cloud.
There are four major factors that significantly changed data protection in public clouds:
The lack of proper solutions to address those changes made the work of data protection teams harder than ever before. They have limited resources to handle the increasing data risk, yet answering data protection questions is only getting harder. This can be split into four main problems:
“Be thankful for problems. If they were less difficult, someone with less ability might have your job”
Jim Lovell, Apollo 13 astronaut
These problems inevitably result in exponential growth of data leakage incidents in the public cloud. IDC recently reported 98% of all companies experience a cloud data breach within the past 18 months. Data policies are violated. Ensuring data privacy and compliance in the public cloud is a tedious struggle. To address that, we recommend that every organization take this three-step approach to Public Cloud Data Protection:
The launch of Laminar was about the problem, the opportunity. Learn more about why Public Cloud Data Protection Needs a New Approach.
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