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Senior Content Marketing Manager

US | Full-time | Marketing

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Laminar is seeking a data-driven and self-directed Senior Content Marketing Manager to develop and scale best-in-class, insight-led stories for cloud data security.

This role requires the ability to execute against both the strategic marketing plans and campaigns, while being creative to design new and innovative ways to reach target audiences and drive SEO. Blog posts, solution briefs, whitepapers, scripts for videos and more - you know how to structure your story for each form factor, you enjoy creating those assets, and you’ve done it for 5+ years in the B2B SaaS space. 

This role also requires strong collaboration across functions including Sales, Business Development, SME’s, Global and Field Marketing to develop and execute holistic marketing campaigns. The right candidate is a creative B2B storyteller first with experience in using insights as a key differentiator in stories. This role requires juggling multiple priorities, while keeping everything to a relentlessly high quality bar. This role also offers the opportunity for the right candidate to be entrepreneurial, charting their own vision for how this role can best help customers. 


Responsibilities:

  • Drive content strategy and roadmap with dual objective to exceed SEO and campaign targets
  • Develop messaging, value propositions, and marketing content strategies
  • Operate both strategically and tactically; thinking big while having meticulous attention to detail
  • Create bingeable content across digital channels including blogs, landing pages, emails, social media, whitepapers, solution briefs, video scripts, and more
  • Tell stories that challenge, inspire, engage, and drive action
  • Partner with industry experts to test new approaches; constantly optimize content to drive better results
  • Work cross-functionally with digital marketing, product marketing, communications, and exec team to deliver against content priorities on time
  • Hold a consistently high bar for both customer-facing and internal materials
  • Manage a team of freelancers as necessary to deliver on goals


Requirements:

  • 5+ years of content marketing experience in the enterprise B2B SaaS space, with a portfolio of created content targeted at IT execs, managers and practitioners
  • Experience working with product marketing teams, and the ability to successfully collaborate with technologists, sales engineers and customer success stakeholders
  • Self‐motivated and capable of working in a fast-paced, dynamic environment
  • Detail and results oriented; skilled at both planning and hands‐on execution
  • Experience managing external writers and content creators
  • Experience creating content for IT personas is a must-have. Experience creating content for cyber security or data security personas is a strong bonus but not required
  • Product and/or content marketing experience at a company that has created a category is a huge plus
  • Minimum of a BS/BA degree or equivalent work experience required


*Please bring a strong portfolio of your best work and let’s talk about how we can create and dominate the brand new category for Cloud Data Security.


Requirements:

  • 5+ years of content marketing experience in the enterprise B2B SaaS space, with a portfolio of created content targeted at IT execs, managers and practitioners
  • Experience working with product marketing teams, and the ability to successfully collaborate with technologists, sales engineers and customer success stakeholders
  • Self‐motivated and capable of working in a fast-paced, dynamic environment
  • Detail and results oriented; skilled at both planning and hands‐on execution
  • Experience managing external writers and content creators
  • Experience creating content for IT personas is a must-have. Experience creating content for cyber security or data security personas is a strong bonus but not required
  • Product and/or content marketing experience at a company that has created a category is a huge plus
  • Minimum of a BS/BA degree or equivalent work experience required


*Please bring a strong portfolio of your best work and let’s talk about how we can create and dominate the brand new category for Cloud Data Security.


Apply Now